Good strategy puts execution first.


Introducing a more meaningful approach to value creation.


Where purpose-led strategy meets brand-driven transformation.

Firstwater is a values-driven joint-venture between Voluntas Middle East and 85Fifteen — two firms existing at either end of the spectrum — who’ve come together to make purpose-led strategy succeed.

Voluntas Middle East
 is a regional subsidiary of Voluntas Advisory — a Danish management consultancy that’s driven by creating business strategies with a purpose beyond profit and developing policies 
for sustainable impact.

Showing that management consulting can succeed with the simultaneous aim of benefiting both business and society, Voluntas works at the interplay between government and industry, community and market, citizen and consumer.

Voluntas utilise best-in-class expertise to help clients prosper through purpose-led business strategies, enlightened and innovative policymaking, and through enabling measurable, sustainable impact.

85Fifteen is a specialist consultancy providing sustainable brand transformation, corporate identity, innovation and performance management services.

Through established, values-driven partnerships, 85Fifteen help leaders decode complexity and actuate change. Applying the lens of purpose to enlighten the decision-making process — revealing high-growth opportunities to positively impact stakeholder communities.

Applying advanced methodologies, international expertise and innovative design thinking, 85Fifteen embed actionable strategies and manage institutional change programmes. Inspiring change by empowering organisations for good.


Meet the partners.


“Every organisation must have a guiding light to inspire, drive and measure success.

Peter Nyitrai

Peter is a co-founder at Voluntas Group (Copenhagen), where he built the MEA focused investment and advisory firm. Before this, he worked for The Boston Consulting Group (BCG) across Europe and Central Asia — serving Energy and Utilities, Industrial Goods, Transportation and Financial Sector clients — before advising the Executive Affairs Authority in Abu Dhabi on infrastructural investment turnarounds.

Peter follows a data-driven, deep-analysis based understanding and a holistic problem-solving approach — balancing across all stakeholders to not only focus on maximising the immediate bottom line but also to achieve long term financial returns. A spin-off of this approach led him to initiate and head BCG’s CEE Social Impact programme together with the World Economic Forum (WEF) where he has been in regular attendance.

Peter holds an MSc (Organisational and Social Psychology) from The London School of Economics and a BSc (Business Administration (Finance)) from Ritsumeikan University in Japan.


“When focusing as much on subjective value as financial, organisations deliver the most meaningfulness.

Dan Dimmock

Dan is a board-level advisor, keynote speaker and widely published commentator on the topic of brand strategy and transformation. After nearly two decades working in corporate brand development (rebranding countries, non-profits and Fortune Global 500s), Dan knows what drives and inspires cultural change and innovation — and it’s not marketing. It’s the conviction to address and resolve needs.

Dan has worked across an eclectic array of industry sectors and with organisations around the world, including Arla Foods, BP, HSBC, PETRONAS, P&G, as well as the governments of Bhutan, Malaysia, Singapore and UAE. In addition to extensive brand development experience, Dan has also held principal leadership positions within Omnicom (NYSE: OMC), WPP (LSE: WPP) and Interpublic Group (NYSE: IPG) firms.

Dan holds a BSc (Architecture) from UWE Bristol, as well as completing post-graduate and executive education programmes at the London Film School, Stanford University and the University of San Francisco.


Let’s talk, human-to-human.


Our expertise can only be applied through open collaboration and good communication. This means from first contact — throughout the entire journey we embark on together — you’ll receive outstanding professionalism and attentiveness.

Name *
Direct Telephone Number *
Direct Telephone Number
Consultancy Practice Areas *
What service(s) are you interested in?

Regional HeAD Office

Office 404, Building B
Al Sahaa Offices, Souk Al Bahar
PO Box 487177, Dubai
United Arab Emirates

Direct Contact

Telephone: +971 4 420 1051
Email: hello@firstwatergroup.com