The value creation company

Introducing a more meaningful approach to value creation

Where good strategy puts execution first.


Born from a values-driven joint-venture

Two specialisms. One purpose.

Voluntas Middle East
 is a regional subsidiary of Voluntas Advisory — a Danish management consultancy that’s driven by creating business strategies with a purpose beyond profit and developing policies 
for sustainable impact.

Showing that management consulting can succeed with the simultaneous aim of benefiting both business and society, Voluntas works at the interplay between government and industry, community and market, citizen and consumer.

Voluntas utilise best-in-class expertise to help clients prosper through purpose-led business strategies, enlightened and innovative policymaking, and through enabling measurable, sustainable impact.

85Fifteen is a specialist consultancy providing sustainable brand transformation, corporate identity, innovation and performance management services.

Through established, values-driven partnerships, 85Fifteen help leaders decode complexity and actuate change. Applying the lens of purpose to enlighten the decision-making process — revealing high-growth opportunities to positively impact stakeholder communities.

Applying advanced methodologies, international expertise and innovative design thinking, 85Fifteen embed actionable strategies, plan, manage and execute institutional brand change programmes.


Our leadership

Meet the partners.


Peter Nyitrai is a co-founder at Voluntas Group (Copenhagen), where he built the MEA focused investment and advisory firm. Before this, he worked for The Boston Consulting Group (BCG) across Europe and Central Asia — serving Energy and Utilities, Industrial Goods, Transportation and Financial Sector clients — before advising the Executive Affairs Authority in Abu Dhabi on infrastructural investment turnarounds.

Peter follows a data-driven, deep-analysis based understanding and a holistic problem-solving approach — balancing across all stakeholders to not only focus on maximising the immediate bottom line but also to achieve long term financial returns. A spin-off of this approach led him to initiate and head BCG’s CEE Social Impact programme together with the World Economic Forum (WEF) where he has been in regular attendance.

Peter holds an MSc (Organisational and Social Psychology) from The London School of Economics and a BSc (Business Administration (Finance)) from Ritsumeikan University in Japan.


Dan Dimmock is a board-level advisor, keynote speaker and widely published commentator on the topic of brand strategy and transformation. After nearly two decades working in corporate brand development (rebranding countries, non-profits and Fortune Global 500s), Dan knows what drives and inspires cultural change and innovation — and it’s not advertising — it’s the conviction to address and resolve needs.

Dan has worked across an eclectic array of industry sectors and with organisations around the world, including Arla Foods, BP, HSBC, PETRONAS, P&G, as well as the governments of Bhutan, Malaysia, Singapore and UAE. In addition to extensive brand development experience, Dan has also held principal leadership positions within Omnicom (NYSE: OMC), WPP (LSE: WPP) and Interpublic Group (NYSE: IPG) firms.

Dan holds a BSc (Architecture) from UWE Bristol, as well as completing post-graduate and executive education programmes at the London Film School, Stanford University and the University of San Francisco.


Creative Partners

Moloobhoy & Brown.


Elliott Brown is a co-founder of Moloobhoy & Brown (Dubai), 
an award-winning graphic design and brand communication agency.

Elliott’s journey started in the North of England, where he followed his love 
for design to London, studying at Kingston University and beginning his career 
at Red Stone, where he developed creative for the BBC, NSPCC and British Telecom (BT). After 7 years he took the opportunity to move to Dubai, joining FITCH (WPP), 
and helped create some of the most recognised brand identities across the GCC. 

Elliott developed a grounding for building a successful design team as 
Design Director at The Tribe. 2012 finally brought the opportunity of putting 
all his experience into action, with his name on the door, alongside partner 
Hussain Moloobhoy. 

Elliott holds a BA Honours degree (Graphic Design) from Kingston University, 
and is an active member of iSTD (International Society of Typographic Designers).